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secure online shopping applications, cgi, mime, flash, email, remastering, mysql, quicktime, design, access, isp, lists, sound, The traditional relationship between buyer and seller is summed up in the Latin caveat emptor, meaning "let the buyer beware." In other words the buyer is responsible for protecting his own interests. Without regulations and standards, the lone consumer must accept the decisions and practices of corporations, advertisers, and sellers. In a free market economy, competition should guarantee quality; but, in fact, many goods and services are sold by large companies that control most of any particular market and thus are not subject to normal competition. Also, in a modern technological society, the consumer is often unable to choose effectively among competing products: he has insufficient information to make a reasonable choice, say, between competing cars, television sets, vacuum cleaners, or computers.