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"Full Hearts & Empty Heads" (Listen with RealAudio)
"Full Hearts & Empty Heads - Multimedia Trailer" (Listen with RealAudio)
- That cigarette companies have long targeted youth is widely acknowledged. The companies, of course, deny it. But an expanding volume of documentary evidence of targeting has become available through state lawsuits. In this clip, William R. Coulson, Ph.D., discusses educational materials distributed free to schools and parent-teacher associations by the Tobacco Institute since 1984 and explains how they too might account for recent increases in youth smoking.
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